State of Play : State of Play - Issue 3
STATE OF PLAY | ISSUE THREE refurbishment should be done every five to seven years. "A complete refurbishment is the only way to reinvent a space," she says. "It's daunting, but most venues are renovating every 12 years, which is just too long. If budget is an issue, then create a five-year plan and start saving. If that's just not possible, a solution would be to start making minor changes and get to know what appeals to your customers as well as the demographics of your surrounding areas. We're currently in the middle of a renovation for Clayton RSL in Victoria and we've completed a huge amount of research on the area. We overlaid Census data with that of the current members and saw that there was a disconnect. This meant that there was an opportunity to focus our attention on drawing in a new crowd and refurbish the place accordingly. It sounds so simple, but a lot of venues tend to create spaces that they want, rather than thinking about what their customers want. " It seems that the key to sprucing up the place is simply doing what you can with whatever you've got, and not being overwhelmed by the process. The idea of getting members involved is perfect. Not only will you be encouraging a sense of community, but you'll also get your venue refreshed in the process. That makes everyone a winner and in the world of gaming there really is no better outcome. Angela Bambino is the Senior Venue Designer at Tabcorp Gaming Solutions. "IF THE BUDGET IS SMALL, MY ADVICE WOULD BE TO LOOK AT THE AREAS THAT CREATE THE MOST REVENUE, WHICH IS USUALLY THE GAMING ROOM, AND START THERE."
State of Play - Issue 2 NSW
State of Play - Issue 4