State of Play : State of Play - Issue 3
48 |LOOK&FEEL| The word 'refurbishment' can strike fear into the heart of even the hardiest venue manager. Escalating costs, disruption and not knowing where to start are the most common reasons for letting a venue get a bit tatty around the edges. But refurbishing doesn't have to be expensive; in fact sometimes all a venue needs is a splash of paint and a strategically placed piece of furniture. Angela Bambino, Senior Venue Designer for Tabcorp Gaming Solutions (pictured), has worked with budgets, both big and small. "My team and I do around 43 refurbishments a year, all with varying budgets," she says. "No budget is too small, and I regularly work with venues that don't have a lot of money. If that's the case, then we work together to get the best outcome with what they've got. We recently worked with a budget of $30,000 and primarily focused on changing the gaming stools. The club had a budget of up to $300 a chair, and so we worked within that scope. "While we were there, we also chatted with them about the merits of giving the place a new coat of paint and, because money was tight, I helped them pick out colours and then the club reached out to their members to help them paint." If $30,000 still sounds like an awful lot of money, then Bambino's advice is to start modestly. "If the budget is small, my advice would be to look at the areas that create the most revenue, which is usually the gaming room, and start there," she says. "If the gaming room is looking good, then I would suggest that the venue update key signage, refresh the bar or put in a self-service station for members to help themselves to a hot beverage. When resources are tight, then it makes sense to be sure that it's being invested in the right area. " Bambino and her team advise venues to keep everything as refreshed and up-to-date as they can. "There's something to be learned from visual merchandising, and I always tell venues to think about their business like the windows in Myer," she says. "If you walk past Myer and they don't change their windows month after month, then it gets stale, and fails to entice people to go in. It's the same for the clubs and hotels. Take the time to stand back and really look at the space in its totality and then do something to make a few changes and keep it fresh." On the flip side, and where money is no object, Bambino states that a full RENOVATE WITHOUT BREAKING THE BANK Giving your venue a makeover does not have to be expensive and Tabcorp Gaming Solutions' Senior Venue Designer, Angela Bambino explains how you can refresh your club's look without it costing a bomb. TOP THREE TIPS FOR RENOVATING ON A BUDGET: 1. Do something every year to refresh a space, even if it's simply reupholstering chairs or changing the lighting. 2. Give high-traffic areas a new coat of paint. 3. Work within the rules of visual merchandising and regularly place a new piece of furniture or display at the front of the club -- this keeps it looking fresh.
State of Play - Issue 2 NSW
State of Play - Issue 4