State of Play : State of Play - Issue 3
36 I n this fast-changing technological era, it is now more important than ever for wagering and gaming venues to keep up. In recent years, TAB has introduced a number of key digital initiatives that have been driving growth and ensuring that its services remain relevant to its evolving customer base and staying ahead of its competitors. "TAB needed to bring a greater level of consistency to our consumer experience, whether via the TAB app, website or through TAB's 2900 wagering venues in Victoria, NSW and ACT," Matt Isaacs, General Manager of Distribution at TAB, says. The terminology for this consistent experience is often referred to as an 'omni- channel' approach to betting, ensuring that the customer has an engaging wagering experience wherever they choose to play. This has meant that the traditional forms of information are being, or have been, replaced with real-time, more accurate and | BEST PRACTICE | AHEAD OF THE CURVE How retail wagering is embracing the digital era -- introducing new information, services and products to engage customers and drive revenues.
State of Play - Issue 2 NSW
State of Play - Issue 4