State of Play : State of Play - Issue 3
STATE OF PLAY | ISSUE THREE Braithwaite, Mental As Anything, The Angels, Jimeoin and Arj Barker have graced the Panthers Penrith stage in the past 12 months. Despite its stellar reputation for the treatment of its guests, offering an entertainment schedule that ticks all four boxes when it comes to affordability, quality, value for money and audience suitability can sometimes prove a struggle and is not always beneficial cost wise to the club, Stone admits. "We're sure our members would enjoy seeing a number of major international headline acts, but we are defined by the capacity of our venue, which makes those acts cost prohibitive," he says. For all that, the club's audiences have proven enormously loyal, with performances regularly sold out and no shortage of talented acts eager to take a night away from their regular touring schedule to perform at Panthers Penrith. Eager to maintain its reputation as a live entertainment venue of note, earlier last year the club directed considerable resources towards upgrading the EVAN Theatre with industry-leading technology that includes an energy efficient focus for the sound and lighting, along with aesthetic upgrades to the front and back of house areas. In the past year, it has also employed the services of an external entertainment sourcing company, which finds the acts the club requires based on a variety of KPIs. In addition to this, each show also receives a dedicated marketing plan to ensure desired ticket sales, as well as pre- and post-show spend throughout the venue. Stone says the tiered design of the club's main theatre gives it a unique point of difference. As well as affording patrons a more unobstructed view of the stage, it also means entertainers have the distinct advantage of performing on a more intimate platform. He stresses that the ongoing success of the club's entertainment program is fuelled as much by the attitude of Panthers staff as it is by the club's physical space. "Over the decades, we have been persistent in providing a diverse and fresh range of entertainment for all our members and visitors. It is this constant forward outlook that differentiates us from our competitors," Stone says.
State of Play - Issue 2 NSW
State of Play - Issue 4