State of Play : State of Play - Issue 3
STATE OF PLAY | ISSUE THREE | THE REEL DEAL | W hat began with coins and paper money at the core of gaming venues for many decades led to TITO (Ticket-in Ticket-out). The move to TITO has been an important advancement in the evolution of cashless gaming, streamlining the process of monitoring and issuing players' winnings. TITO is still the most commonly used method of cashless gaming transactions today, but smarter alternatives have surfaced, offering greater returns and lower costs for venues, as well as greater benefits to the players themselves. There are several parameters that are crucial for venues to consider when introducing a viable cashless system. These parameters, though not exhaustive, cover the following main areas: ► Security: The system must be secure, from the host server through to the card itself, so that players are certain that their money is safe and operators can ensure that criminals cannot counterfeit funds. ► Cost-effectiveness: Cost savings by introducing a cashless system can vary from venue-to-venue and it's important to understand those specific to your venue, whether it is security, insurance, maintenance or staff. ► Convenience: The card system should be as simple as inserting a coin with the added convenience of instant payouts and complete portability. "The future is about player flexibility, player choice and player convenience," says Peter Walford, General Manager of eBET. eBET's current card system, CARD IT, is currently used in over 300 venues. Apart from such benefits as allowing for the quick transfer of credits on and off gaming machines with minimal cash handling and attendant involvement, the system also provides additional benefits to both the venue and the player. "With CARD IT, your player can move more quickly and freely between machines, increasing your customer's reinvestment rate and also helping to free up the staff to focus on enhancing the customer service experience. "The product is venue-based, allowing you the peace of mind that your data is just that -- your data. Venue and player data is kept on-site for access and verification at all times. This applies across all aspects of the Metropolis system," adds Walford. To add to the benefits, venues can also consider smart cards that have features promoting the use of other leisure and entertainment services on offer and/or make it easier for operators to manage their facilities and promote loyalty programs within their customer base. "THE FUTURE IS ABOUT PLAYER FLEXIBILITY, PLAYER CHOICE AND PLAYER CONVENIENCE." GET SMARTER WITH CASHLESS TRANSACTIONS Smart card use for cashless gaming is a growing trend that is being implemented in many parts of the world, but the benefits are greater than simply the convenience.
State of Play - Issue 2 NSW
State of Play - Issue 4