State of Play : State of Play - Issue 3
| THE REEL DEAL | 14 The gaming market is constantly evolving. Venue managers, among the other tasks they have on hand, have to keep abreast of what's in and what's not, and decide if a certain product is the right fit for their venue and target market. There is no perfect mix of gaming hardware in a venue, but Tabcorp's Product Deployment Analyst Reuben Gune's advice is to not aim for a predetermined mix of cabinets. "Instead, allow the gaming floor to evolve into what can be described as offering an optimal mix of product," he tells State of Play. According to Gune, there are three key factors to consider when aiming to achieve this optimal mix: manufacturers' performance, gaming venue growth strategies and manufacturers' product pipeline. Manufacturer performance is a reliable driver for cabinet selection. Historically, and not surprisingly, there is a substantial correlation between manufacturer performance and market share for particular models of cabinets. Strong performance GETTING THE RIGHT MIX With a great selection of hardware available for gaming venues, how do you choose products that will guarantee performance and drive revenue? Reuben Gune says picking a popular gaming product isn't enough.
State of Play - Issue 2 NSW
State of Play - Issue 4