State of Play : State of Play - Issue 1
STATE OF PLAY | ISSUE ONE |NEWS| 82% of Australians over 18 years of age are enrolled in at least one loyalty program. 1in2 members leave a loyalty program because they aren’t earning points or rewards quickly enough. 65% of members have remained steadfast in their preference for a traditional loyalty membership card over mobile phone applications. 45 TO 64 -year-olds is the only age group that showed increase in loyalty memberships in 2016. 12% said they would consider a permanent tattoo of a brand’s logo or image to gain a high value lifetime discount or exclusive benefits. 52% of members are happy to provide their personal data to the business running the membership program as long as they know why. 54% of members believe they are taking advantage of their loyalty programs’ benefits; almost a third (31%) believe they are not. 57% of members believe that brands need a loyalty program to keep their customers loyal, with millenials being the strongest believers at 68%. FOOTNOTE The above data is extracted from the research report For Love or Money 2016 by Directivity. A NUMBERS GAME Q&A Basim Aljabary recently moved from Melbourne to Sydney and now serves as NSW State Manager for Tabcorp Gaming Solutions. We check in with him to find out how he’s settling in his new home and the secret behind his positive attitude at work. What three words do you think your colleagues would use to describe you? Energetic, passionate and ambitious. There’s a growing trend to be more adaptable and flexible in the workplace. What’s one mantra that helps you get through a high-pressure workday? It’s never as good or as bad as it seems. It is what it is. It’s also important to keep a level head and just focus on moving forward. When competing priorities arise, how do you manage these? I try to take a pragmatic approach – weighing up which priority will achieve the greatest result when done, along with which priority will cause the greatest harm if not. If you could be on holiday anywhere in Australia right now, where would you be? That’s easy, the Hot Springs on the Mornington Peninsula. I spent 25 years living in the area, and it’s my favourite place to unwind and relax. You recently relocated to Sydney; what’s been the biggest challenge during the move? Trying to find a new place to call home for both my wife and I. We had such an attachment to our home in Melbourne and thought it might nearly be impossible to find somewhere we equally loved. However, I’m happy to say that we’ve just signed the papers on a place in Waterloo and can’t wait to move in.
State of Play - Issue 2 Vic